Direct cost
The coach’s pay, including charges, for the length of the class and its preparation.
Guide
Pricing your classes.
Then your class packs.
A good price covers the cost of a class, reflects real occupancy and fits a clear offer. The method, with a worked example to adapt to your studio.
Step 1
Start from the cost of a class.
The price is built from what a session really costs.
Cost of the space
Rent, energy and upkeep spread over actual opening hours, not calendar hours.
Break-even point
Class cost divided by the average price actually paid per participant: the number of attendees to reach.
Illustrative example
A 10-place Reformer class.
Sample figures, to replace with yours in the calculator.
Class cost
Coach CHF 60, space CHF 40, other costs CHF 10: CHF 110 per session.
Average price paid
With pack and membership discounts, the average price paid is CHF 32 per participant.
Result
Break-even at 4 attendees. At 7 attendees, the session brings in CHF 224, i.e. CHF 114 margin on direct costs.
Step 2
Build a clear offer.
The drop-in price is the reference; the other options reward commitment.
Drop-in class
The reference price, the highest per session, for occasional visitors.
Class packs
A discount in exchange for committing to several sessions, with a clear validity period.
Memberships
The recurring revenue that stabilises the studio; track the average price paid they lead to.
Go further
Frequently asked questions
Should I match nearby studios’ prices?
Local prices give a reference, not a rule. Start from your costs and real occupancy, then position your offer according to your experience and location.
What discount should a class pack offer?
Enough to reward commitment without pushing the average price paid below your break-even point. Check the effect of each discount on a typical class margin.
How do I account for no-shows?
Track the average price paid per place actually used: unfilled no-shows reduce revenue per session without reducing its costs.
Track your real prices in GE2studio.
Occupancy, average price paid and cancellations: Smart helps you spot the classes to adjust.